Teams, such as the Seattle Seahawks, Tampa Bay Lightning, and more are starting to round-up their social media efforts and display them in visually appealing, informative manners that suit the social fans looking to intake loads of information very quickly. The Seahawks have done a terrific job of visually linking their fans to their team through the use of Twitter and Instagram tags. Crowd sourcing contests have been a key for marketers for the past several years and technology is making it easier than ever to source this data. Teams like the Lightning have taken a similar approach, but visually displayed the data a bit differently. They have included the sourced data but have made it a point to share the hashtags they wish the fans to use. They have also leveraged this space to inform the fans of any teammates on Twitter, including their prospects and “personalities." Currently, many of these hub spaces are clean and free of sponsorship but how long will this last? Once hubs like these start to pick up viewership traction, I expect these to be prime real-estate. Until then, teams will have to “monitor the monitoring” of their team and wait for the day that more people are visiting their site, and not Twitter or Instagram, to find their team’s social media activity....