As I watch the defending champion and top-ranked Duke Blue Devils take on the fourth ranked Kansas State Wildcats in easily the best match-up of the early college basketball season at the Sprint Center, you can understand how the argument can be made that Kansas City is one of the elite homes for college basketball in the United States. Interestingly though, a local group has self-proclaimed Kansas City as THE College Basketball Capital of America. Even more interesting perhaps, is they may be right.
Before those of you in Indianapolis, Louisville, or North Carolina laugh too hard, consider all that Kansas City has to offer:
- The College Basketball Hall of Fame
- The College Basketball Experience
- A new state-of-the-art venue that hosts NCAA tournament games as well as the Big 12 tournament (arguably the strongest basketball conference in America after Nebraska and Colorado leave)
- A little known fact: KC has hosted more Final Fours than any other city, but new NCAA regulations prevent the city’s modern venues from hosting any more
And while the title is not supposed to have anything to do with local basketball programs, three of the current top 15 NCAA Men’s basketball teams reside within 121 miles of KC, and one of them happens to have the second most wins all time and was started by the inventor of the game itself.
Whether you will be calling KC the college basketball capital of America, I love this attempt at branding. KC has stepped up to claim a title that at the very least will generate buzz, and at the most, attract more and more college basketball events that will have an economic impact on their downtown’s redevelopment. I just wish they would have invested more than a 35 second shot clock on their logo design – that thing is terrible. Do you have any suggestions on how to strengthen this concept?
Author disclaimer: I love Kansas City.
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