Have you ever wondered how your MLB team stacks up against the competition in regards to their social media presence? Or maybe you are a team executive trying to benchmark how many Twitter Followers or Facebook Fans you want to strive for.

Pulling together the following chart of MLB Twitter Followers and Facebook Fans by team revealed some interesting insights that will show fans how loyal / technologically savvy their fan base is and help online sports marketers gauge / evaluate their team’s social media clout.

Here some of my key findings from the numbers:

• The New York Yankees have a commanding 1.5 Million+ lead in total Followers and Fans over the second place, Boston Red Sox, but trail the Philadelphia Phillies in Followers by over a quarter million.
• Only three teams have reached the 100,000 Followers milestone (Phillies, Yankees, Giants), while only one team has not reached the 100,000 Fans milestone (Nationals).
• The disparity between the team with the most and least Fans is over 3.5 Million, while the disparity between the team with the most and least Followers is just over 600,000.
• The Washington Nationals are the only MLB team with a total clout of less than 100,000. The Nationals do some great branding on their Facebook page and tweet frequently, so I am surprised they are in last place.

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It is obvious that MLB fan adoption of Facebook far exceeds their use of Twitter. Most of these Follower and Fan totals seem fairly obvious, with the teams with a more global presence and historical success near the top, and the smaller market clubs towards the bottom. Can you provide any further insight from the numbers? Here’s the full list (sorted by total clout) as of May 1, 2011:

Team		Followers		Fans		Total Clout
NY Yankees		358,895		3,647,284		4,006,179
Boston		70,399		2,352,085		2,422,484
Philadelphia		622,057		849,986		1,472,043
Chicago Cubs		39,547		1,171,280		1,210,827
San Francisco		122,528		934,005		1,056,533
Atlanta		63,060		682,707		745,767
St. Louis		23,099		709,954		733,053
LA Dodgers		51,541		615,293		666,834
Texas		36,830		588,317		625,147
Detroit		10,107		613,496		623,603
Chicago Sox		19,580		602,173		621,753
Minnesota		10,324		577,342		587,666
NY Mets		26,559		385,211		411,770
Milwaukee		17,216		369,477		386,693
Cincinnati		9,566		353,032		362,598
Cleveland		11,034		347,387		358,421
Seattle		20,135		311,814		331,949
Colorado		11,974		295,087		307,061
Tampa Bay		20,606		278,533		299,139
Toronto		35,451		258,214		293,665
Houston		9,025		279,693		288,718
LA Angels		17,924		257,846		275,770
San Diego		16,946		249,910		266,856
Oakland		5,559		255,739		261,298
Baltimore		17,018		243,330		260,348
Kansas City		19,670		204,909		224,579
Pittsburgh		8,314		177,663		185,977
Florida		5,862		154,838		160,700
Arizona		10,726		130,400		141,126
Washington		12,215		87,162		99,377

Signed,
Ryan Sleeper+, Online Sports Marketing Guy