If you maintain your own blog or contribute articles to outside websites (i.e. your employer), our latest online marketing how to is for you. Today we share a way to take credit for your hard work, build your personal brand, and increase your following. Furthermore, if you are the employer and run content marketing for your organization, today’s tip will make you stand out in search results and improve SERP clickthroughs.

What is Google Authorship? Google is “piloting” a program that allows content creators to take credit for their articles in the form of a link to their Google+ profile and a thumbnail of their profile photo that appears in Google search results. I use the term “piloting” loosely because Google is still referencing their authorship markup this way as of January 17. The truth is, this functionality has been around for several months, but much like Google+, it has been almost constantly evolving. There are a couple of ways to achieve Google Authorship, but this is how we do it at the Online Sports Marketing Guy blog….