The 2012 London Olympics are underway, and we at the Online Sports Marketing Guy blog have been basking in the tape-delayed glory since Friday night. Joking about NBC’s coverage aside, I have always been fascinated with international competition. I find it difficult to find anything else that brings so many people, from such diverse backgrounds, together for an entire two weeks. As the leaders of my sport business management program at UCF always said, “There’s something about sport.”
Anyway, this isn’t the Online Sports Marketing Guy diary, it’s a sports blog, so let’s get into the Olympic medal count by country GDP. The Olympic medal count has always been a status symbol for world powers competing in the Olympics. Be honest, this is always something you have an eye on, and may even be the reason you found this article. As a United States-born citizen, it is something I have looked up every four years since I was a little kid. Who cares if half of the medals are made up of sports like handball and synchronized swimming, we want to be number one in the Olympic medal count.
This year I wanted to have a new take on the Olympic medal count, and I thought what better way than to analyze the Olympic medal count by country GDP (Gross Domestic Product). After all, our bread and butter has traditionally been the MLB Cost Per Win and NFL Cost Per Win analyses we have done over the years. The Olympic medal count by country GDP provides a gauge for how well each country would do if they had equal resources to develop athletes. Having the highest GDP in the world, I know it will not be easy for the United States to perform efficiently in this analysis, but I’m interested to see how this plays out.
Take a look at the GDP per medal for every country who has won at least one medal during the 2012 London Olympic Games (all numbers in millions of US Dollars):
Final 2012 Olympic Medal Tally by GDP
Check back every day to see how your country progresses throughout the Olympics and we will provide key insights on the Olympic medal count by country GDP at the conclusion of the Games.