Hello again OSM Fans! We’ve got some great social media stories from the past couple of months, some from sports, and others are just too good not to bring up. Technology keeps pushing our ideas to the next level, so let’s look at some great ways brands are upping the ante.
Tampa Bay Lightning’s James Royer
I want to give a quick digital “shout” to a friend Caleb Mezzy for this great interview with the Director of Digital Media with the Tampa Bay Lightning, James Royer. Among other things in this fantastic interview is how the Lightning are “light years” (pun intended) ahead of others in the digital realm, who James looks to across the sporting platform for inspiration, what he sees as the future of social media, and more – check it out!
Be Ben Crane’s Caddy
Pro golfer Ben Crane decided to give his caddy the day off during the HP Byron Nelson Pro-Am last month. So how exactly did Ben find a replacement? He took to Twitter of course.
Ben got his fair share of responses. Some of the ordinary variety, and others, well let’s just say they were quite “creative”…
Mr. Crane eventually settled on Morgan Johnson, a former caddy himself who just so happened to have a birthday the following day.
This is just one more excellent example of athlete’s using social media for good and connecting with those that actually make their profession worth watching, the fans. I am a firm believer that “social media” ceases to be effective when you cease to actually socialize with those you are building a community with. What is the point to just have a digital connection if there is no belief in a promise that you actually feel like you know this person you “follow” and could one day interact with on a personal level? Congrats to Morgan and a solid thank you to Ben Crane on showing us and athletes around the world the true power of social media.
MLB Partners with YouTube
Major League Baseball, long praised for its digital division, made a move in May announcing they were extending their partnership with Google owned YouTube. The MLB, which was actually one of YouTube’s first official sports partners, is looking to expand upon the video content offering in a move to “globalize the sport”. Some may deem the MLB a step behind the NBA in terms of globalizing their sport, but this move, albeit a bit slow to the table, is a big step in the right direction. Stephen App, the sport techie author of this article goes on to throw out some great ideas that Major League Baseball could take from the NBA and NFL and mold into their own. Features like utilizing Google’s Hangout feature and focusing some attention on the future stars of the league are a great starting point.
The NFL Draft via Social Media
Jamie Murphy, digital content producer for Sports Geek, put together a great compilation taking a look at this past April’s NFL draft. From Twitter, Instagram, Pinterest, and their own social hubs, teams prepped and shared their “inside” thoughts on the players who would become their next franchise player. It was the most “inside” experience in sports I have seen in quite some time as teams went out of their way to make the fans feel as if they were all a part of the excitement. Check out some of the great photos shared by the teams around the NFL and more in Jamie’s article.
Social Drives After School Program to DC
This next project is one of the coolest and most useful uses of social media I have ever seen. MindDrive, an after school program in Kansas City, is designed to take students struggling in the classroom and teach and apply science and mathematics in a “hands-on” approach to help these kids learn. This project focused the group on not only rebuilding an entire car from the ground up, but they also converted the car to be entirely electric and converted social media interactions into “fuel” used to power this car on a trip from Kansas City to DC to meet with the White House! Talk about a feel good story. Others have used social media as “fuel” for other projects, but this one takes it to the next level.
This month’s must follow is Jessica Smith (@WarJessEagle). Jessica is about as active as anyone can be within the #smsports community, and she always brings a great take on the links and ideas she shares. Give Jess a follow, you won’t regret it!