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  1. Social Media In Sports Review: January 2013

    Posted by Matt Vinson
    / February 14, 2013
    Teams, such as the Seattle Seahawks, Tampa Bay Lightning, and more are starting to round-up their social media efforts and display them in visually appealing, informative manners that suit the social fans looking to intake loads of information very quickly. The Seahawks have done a terrific job of visually linking their fans to their team through the use of Twitter and Instagram tags. Crowd sourcing contests have been a key for marketers for the past several years and technology is making it easier than ever to source this data. Teams like the Lightning have taken a similar approach, but visually displayed the data a bit differently. They have included the sourced data but have made it a point to share the hashtags they wish the fans to use. They have also leveraged this space to inform the fans of any teammates on Twitter, including their prospects and “personalities." Currently, many of these hub spaces are clean and free of sponsorship but how long will this last? Once hubs like these start to pick up viewership traction, I expect these to be prime real-estate. Until then, teams will have to “monitor the monitoring” of their team and wait for the day that more people are visiting their site, and not Twitter or Instagram, to find their team’s social media activity....
    Read full story.
  2. Social Media In Sports Review: 2012

    Posted by Matt Vinson
    / January 6, 2013
    With 2012 behind I us, we here at OSMGuy.com wanted to personally thank all of our fans for sticking with us throughout the year. Throughout the year you have seen quite a few Monthly Social Media reviews. Again, thanks for all the great comments and feedback we have received regarding these posts. We work diligently to bring you great, fresh content in a not-so-mundane type of format that is both informative and entertaining. As 2013 begins we aim to bring you this and MORE! We are looking to bring you not only reviews of social media ideas in the market place, but more OSMGuy.com original content in the form of infographics, interactive graphs, interviews, and more. Our goal is to give you as much insight into the intersection of social media and sports as we physically can. Please, join us on this journey, but not as a passenger, more like a symbolic navigator. We are always welcoming to feedback and advice and our ears are always open to new ideas.

    With that said, I want to bring you a little “year in review” for some great social media ideas you may have missed. Some of these I have covered in the past, others are new to OSMGuy.com. Here are 10 of my favorite social media ideas from this past year (give or take) in no particular order. Enjoy!
    Read full story.
  3. Renegades Write the Rules Review

    Posted by Matt Vinson
    / October 2, 2012
    Mr. Webster defines renegades as follows:

    ren•e•gade [ren-i-geyd]
    noun

    1. a person who deserts a party or cause for another.

    Renegades typically do not follow the beaten path; they forge one of their own. It is this attitude, one afraid to fail, that you become connected to while reading Amy Jo Martin’s Renegades Write The Rules. Amy Jo is regarded as the Queen of social media, but I think she’d feel more appropriately compared to the Neil Armstrong of Social Media. Refusing to follow the “rules” of business, Martin set out on her own to not only follow her dreams, but instill, and more appropriately share, those dreams with us all along the way.
    Read full story.
  4. Social Media In Sports Review: September 2012

    Posted by Matt Vinson
    / September 28, 2012
    This month’s social media in sports review kicks off with a look at Google’s latest technology, the Google Glass project, which takes lazy to the next level. This product draws from existing Google services and uses artificial rendering to display everything from new Tweets to the weather. All though the product isn’t slated to be released anytime soon (2014 at the earliest), the technology is cool to see being developed. This technology begs the question, will baseball players one day be wearing glasses to read a pitch? How about football players wearing Google Glass visors as a QB determines the depth of a receiver and fires? Far fetched perhaps, but technology will change the games we love. It’s only a matter of time.

    For more technology game changers, everything from helmets and Nike enhancements to jersey fibers, check out this infographic from Josh Hemuth of Crave online.

    For those of us who show a love of connecting people and brands digitally and creating a mutual benefit for both, the Social Media Manager seems to be one of the most coveted dream jobs. Christopher Heine of AdWeek recently wrote a nice piece on a young man who started in the shoes where several of are now, and how we worked his way to this desirable position. Brands are beginning to see more value in this role, and we as marketers, and more importantly value-added executioners, are upping the game through creative and innovative ideas that we all feed off of. It’s good to read a story about “one of us” who has gone on to do great things. So for this edition, I bring you, the feel good story of the week....
    Read full story.
  5. Social Media In Sports Mid-Month Review: July 2012

    Posted by Matt Vinson
    / July 27, 2012
    Instagram continues to pick up steam among all segments, including sports fans. According to Sam Laird, over 40,000 ballpark photos have been uploaded this year. And which ballpark does Mr. Laird say has the most uploads? That’d be AT&T Park in San Francisco. Having been to AT&T Park, I can say this is one good-looking ballpark. Although the renowned garlic fries weren’t my cup of tea, this is one stadium that should be on every baseball fans must-see list.

    Next on deck is a list of Olympic sponsors taking to social media. With the summer games around the corner, Adam Vincenzini took a look at some of the ways sponsors such as Coca-Cola, Panasonic, BP, P&G and a few others have harnessed, or in the case of some, miss-fired on the social platform. One in particular that stands out is the P&G Mums campaign. P&G has taken activation to the web, including Pinterest, where they created a board for fans to post a video thanking their mom. P&G utilizes emotion, and it works....
    Read full story.
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