The emergence of Tim Tebow as a confusingly successful NFL quarterback was easily the most talked about sports story of 2011. Perhaps the most polarizing athlete in sports spun off a worldwide phenomenon, and whether they were mocking him or honoring him, people around the globe were “Tebowing”.
Well lo and behold, there is a new gesture sweeping the nation recognizing the mannerisms of the quarterback Tim Tebow replaced out in Denver, Kyle Orton. “Ortoning” is a verb that means “To sit and mope while others do better than you.” I have to hand it to RyanParkerSongs.com for coming up with the concept and providing me with a of couple laughs.
My question for sports marketers out there though is who is capitalizing on this viral content? As reported last month on our Twitter page, at least one sports retailer is capitalizing on the phenomenon. I realize Tim Tebow has the most popular jersey and his presence on the Broncos is leading to more gate and television advertising revenue, but it seems like the Broncos and the NFL are missing the YouTube / social media boat on this one.
This Tebowmania too shall pass, along with the NFL’s chance to juice this story for all it’s worth. I guess in the meantime, we can enjoy the Ryan Parker’s of the world taking advantage of the hysteria.
Enjoy the video….