OSM Guy

  1. Who Cares About These World Series Teams? [Visualization]

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    The 2012 World Series has drawn 12.2 and 12.3 Million viewers for Games 1 and 2, respectively. According to television ratings published in Sports Business Daily, this is the fourth consecutive year MLB has seen a drop in World Series Game 1 and 2 television ratings. I have to admit that I have only watched a couple of innings this year, even opting to watch an MLS match running during the same time as Game 1 on Wednesday night.

    Part of the challenge for MLB is there are more entertainment options than ever competing for fan attention (although this has not been a problem for the NFL). I believe the bigger issue is the lack of parody in the league driven by the range of total team payrolls. Not surprisingly, the Tigers (fifth) and Giants (eighth) both have among the highest paid players in the sport. It was nice to see some surprising teams be very efficient with their salary this year and make the playoffs, but inevitably, these low-payroll team playoff cameos are short-lived.

    Winning the World Series as a small-market team is close to impossible. Fans in cities like Kansas City will go to a few games a year for the atmosphere and Sheridan’s ice cream, but there is a completely different feel to any other sporting event I’ve been to – there is no expectation of winning. I even saw a man reading a book in the front row at a Royals game I attended this year. Experiences like this made me excited to find this interactive visualization at Tableau which illustrates fan interest by team as of September 15th. The interest is based on tweets related to each team....
  2. A Tweet Time Analysis of the Philadelphia Phillies

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    Last month, we suggested the best times for professional sports teams to tweet based on consumer usage data and media research. Today, we are sharing a tweet time analysis of the Philadelphia Phillies for online sports marketers to use as a benchmark, and to see how closely the Phillies are sticking to the optimal tweet times through the first six weeks of the season. We chose to use the Philadelphia Phillies as our benchmark because our recent Twitter Followers and Facebook Fans research revealed that the Phillies are leading MLB in Twitter followers.
  3. NBA Conference Finals Star Power Breakdown

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    A couple of months ago, I discussed how the NBA is devolving into MLB. Now that we have reached the NBA’s version of the “Final Four”, I thought it would be interesting to breakdown the star power of the team’s playing in the NBA Conference Finals. This data can be used to support or dispute my fear that competitive balance is slipping in the NBA.

    Everybody compares the newly formed Miami Heat to the New York Yankees as basketball’s version of a traveling all-star team. Could there possibly be a team left in the playoffs with as much star power as a team with Lebron James, Dwyane Wade, and Chris Bosh?

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