Champ, Champ! Are you an online sports marketer looking for ways to help your brand or activations? 1920’s-style reporter, Scoops Callahan, is a great example to learn from. Scoops Callahan is a legitimate journalist, played by Tom Gribble of The Ticket (1310 AM) in Dallas, who transforms otherwise ordinary press conferences into viral content by adding a historical angle to his questions.