Welcome to the first edition of what I hope will be an informative and entertaining monthly periodical on the topic of social media and technology activations within sport. While I will do my best to bring you stories directly tied to sports, I may sprinkle in one or two from other industries that should be ripped and reapplied to our beloved industry. With that being said, I'm excited to bring you the first mid-month social media in sports review.

Brad Keselowski has never finished higher than 5th in America’s top racing circuit, the Sprint Cup series. Yet last month during NASCAR’s Super Bowl, the Daytona 500, he managed to garner over 100,000 Twitter followers in one night! On a night when one driver ran into a jet-fueled track dryer truck, setting the track ablaze, Brad stole the show. People can’t seem to remember who exactly won the rain and fire delayed race, but people remember that a man tweeted from his car. Brad, while waiting during the delays, tweeted updates - and even a picture! While most sport leagues go out of their way to banish the “feared” and often misunderstood communication platform, Brad took his interaction to the next level. This is the kind of experience and in depth perception fans crave, and Keselowski’s follower numbers are all that's needed to verify that....