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  1. 8 Most Tweetable Online Sports Marketing Stories June 2011

    Posted by OSM Guy
    / June 29, 2011
    Each month, we take a look back at the month that was in online sports marketing and recap eight of the most tweetable stories. This month's stories include a new study that reveals that social media fans are 55% more likely to purchase, Olympic bid cities turning to social media to make their appeals to the IOC, the NBA expanding their online presence in India, and more....
    Read full story.
  2. Thanks for Nothing NFL

    Posted by Ryan Sleeper
    / November 27, 2010
    As a die-hard fan of the National Football League and a football purist (believe it or not, I don’t even have to play fantasy football to enjoy watching!), I could not go another year without venting about the annual Thanksgiving gameday offering. On yesterday’s menu was the 8-2 New England Patriots at the 2-8 Detroit Lions, the 7-3 New Orleans Saints at the 3-7 Dallas Cowboys, and the 2-8 Cincinnati Bengals at the 8-2 New York Jets. Seriously, the only people thankful for this barn-burner lineup were Turkey Day gamblers receiving the gimme three-team parlay. I admit that the Cowboys at home under new coach, Jason Garrett, had a chance at knocking off the defending Super Bowl champs, but having won a single playoff game in the last fourteen years, “America’s Team” has to be “America’s Most Overrated Team”.
    Read full story.
  3. The Business of Fantasy Football

    Posted by Ryan Sleeper
    / September 4, 2010
    With over 27 million people poised to play fantasy football this season, it is worth a look at the meteoric rise of the game’s popularity, the business implications of a product with such a diverse user base, and the future potential of fantasy sports as a marketing vehicle. To put the game’s popularity into perspective, nearly 10% of all Americans play in at least one fantasy football league. This is also more than ten times the number of projected 2010 sales of perhaps the most popular new product today, the Apple iPad.
    Read full story.
  4. Fantasy Football Lawyers?

    Posted by Ryan Sleeper
    / September 3, 2010
    The perfect prelude to my Business of Fantasy Football post coming this weekend. This is a great example of viral advertising from Vitamin Water.
    Read full story.

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