Just over a month from now, soccer fans in the Heartland of America will get to inhale that plasticky / grassy new stadium smell inside the walls of MLS’ newly crowned flagship sports destination, LIVESTRONG Sporting Park in Kansas City, Kansas. If you are a regular reader of the Online Sports Marketing Guy blog, you know that I am a big fan of how Sporting Kansas City does business, and think they are a great benchmark for any online sports marketer to learn from.

Earlier today, Sporting’s VP of Stadium Construction, Rory O’Connor, conducted a live chat at sportingkc.com to discuss the progress on LIVESTRONG Sporting Park. Rory was kind enough to answer my question regarding the digital elements of the stadium, so I figured I’d pay it forward by sharing a digital sneak peak of this premiere US stadium....