This month’s social media in sports review kicks off with a look at Google’s latest technology, the Google Glass project, which takes lazy to the next level. This product draws from existing Google services and uses artificial rendering to display everything from new Tweets to the weather. All though the product isn’t slated to be released anytime soon (2014 at the earliest), the technology is cool to see being developed. This technology begs the question, will baseball players one day be wearing glasses to read a pitch? How about football players wearing Google Glass visors as a QB determines the depth of a receiver and fires? Far fetched perhaps, but technology will change the games we love. It’s only a matter of time.
For more technology game changers, everything from helmets and Nike enhancements to jersey fibers, check out this infographic from Josh Hemuth of Crave online.
For those of us who show a love of connecting people and brands digitally and creating a mutual benefit for both, the Social Media Manager seems to be one of the most coveted dream jobs. Christopher Heine of AdWeek recently wrote a nice piece on a young man who started in the shoes where several of are now, and how we worked his way to this desirable position. Brands are beginning to see more value in this role, and we as marketers, and more importantly value-added executioners, are upping the game through creative and innovative ideas that we all feed off of. It’s good to read a story about “one of us” who has gone on to do great things. So for this edition, I bring you, the feel good story of the week....
Social Media In Sports Review: September 2012
Posted by Matthew Vinson
September 28, 2012
