livestrong - Online Sports Marketing Guy Blog

Champions League Final Sponsorship Review

Posted by Ryan Sleeper
/ June 1, 2011

Last year, the UEFA Champions League final passed the Super Bowl as the most watched sporting event worldwide. While the ratings for this year’s Champions League final were less than spectacular here in the United States, this global poll position garners a closer look at their approach to sports sponsorship.

One of my favorite things about the sport of soccer is their clean style in regards to sponsorship, both from the teams and the networks that broadcast matches. As the ball is almost constantly in play, most of their lack of advertisements is forced by the nature of the game, but they could always opt to go NASCAR on us and bury us in a pitch full of logos....
Read full story.
Google’s First Sports Sponsorship

Posted by Ryan Sleeper
/ May 24, 2011

At a current market cap of $167 Billion, Google doesn’t exactly need help advertising their brand. It is not surprising then, that Google has been absent from the sports sponsorship scene since they went public in 2004. All that changed tonight, however, when Sporting KC unveiled LIVESTRONG Sporting Park to its season ticket members for the first time, and with it, Google’s first foray into sports sponsorship.

Earlier this month, we provided a digital sneak peak of LIVESTRONG Sporting Park, but it was quite unexpected to see the Google logo (positioned in line with a Budweiser ad, no less) next to the stadium’s flagship HD videoboard (pictured). I attempted to Google (no pun intended) any previous Google sports sponsorship examples, and could not find a single story or image....
Read full story.
A Digital Sneak Peak of LIVESTRONG Sporting Park

Posted by Ryan Sleeper
/ May 4, 2011

Just over a month from now, soccer fans in the Heartland of America will get to inhale that plasticky / grassy new stadium smell inside the walls of MLS’ newly crowned flagship sports destination, LIVESTRONG Sporting Park in Kansas City, Kansas. If you are a regular reader of the Online Sports Marketing Guy blog, you know that I am a big fan of how Sporting Kansas City does business, and think they are a great benchmark for any online sports marketer to learn from.

Earlier today, Sporting’s VP of Stadium Construction, Rory O’Connor, conducted a live chat at sportingkc.com to discuss the progress on LIVESTRONG Sporting Park. Rory was kind enough to answer my question regarding the digital elements of the stadium, so I figured I’d pay it forward by sharing a digital sneak peak of this premiere US stadium....
Read full story.
LIVESTRONG and Sporting KC Revolutionize Sports Business Again

Posted by Ryan Sleeper
/ March 8, 2011

Today, Sporting Kansas City revealed that their $200 million stadium project in Village West will be named after LIVESTRONG, the cancer-fighting brand made famous by Lance Armstrong and everybody’s favorite yellow wristbands. LIVESTRONG Sporting Park will be the first stadium to grant stadium naming rights to a nonprofit organization. A fellow football club (I am trying to become a fan so I’m allowed to use the correct terminology), FC Barcelona, has a five year partnership with UNICEF, but SKC is definitely raising and establishing the new bar for cause marketing in professional sports.
Read full story.

Champions League Final Sponsorship Review

Google’s First Sports Sponsorship

A Digital Sneak Peak of LIVESTRONG Sporting Park

LIVESTRONG and Sporting KC Revolutionize Sports Business Again

Search OSM Guy

+1 This Page

Sign in to your account