Competitive analysis is one of the most difficult components of marketing due to the private nature of corporate data. How do you understand what is or isn’t working for your competitors before you try something similar yourself? Without private access to their reporting, you probably don’t. Many times, even creating simple industry benchmarks are nearly impossible because of inconsistent KPI definitions and inaccurate surveying. Google Analytics used to provide some great, industry-specific benchmarking reports, but the program was abandoned, leaving marketers with few reliable numbers to build strategies from.
In our first in a series of social media how-tos, we share a couple of social media measurement tools that will simplify your competitive analysis and provide insights that can be used to improve your own social media marketing efforts....
Social Media How-To: Competitive Analysis
Posted by Ryan Sleeper
January 13, 2013
