K-Swiss has made bold use of viral marketing by releasing the latest in a series of videos featuring Kenny Powers, the main character of HBO’s Eastbound and Down, played by Danny McBride. While this is not the first K-Swiss Kenny Powers video from Los Angeles-based marketing agency, 72 and Sunny, it has already made the biggest splash.

Kenny Powers was first introduced as the newest endorser of K-Swiss in August 2010. In the latest installment, Kenny has been promoted to CEO by acquiring 51% of K-Swiss stock, and he has some new ideas regarding how to sell K-Swiss Tubes. Most of his thoughts include a four-letter word that rhymes with "luck". To be exact, the 4:58 video features 18 F-Bombs, among a few other choice words new to the marketing lexicon.

This campaign teaches us two valuable lessons about the current state of marketing....