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  1. MLB Integration by Team [Visualization]

    Posted by Ryan Sleeper
    / April 14, 2013
    A look at the integration of each MLB team from Jackie Robinson of the Dodgers in 1947 to Pumpsie Green of the Red Sox in 1959.
    Read full story.
  2. Who Cares About These World Series Teams? [Visualization]

    Posted by Ryan Sleeper
    / October 27, 2012
    The 2012 World Series has drawn 12.2 and 12.3 Million viewers for Games 1 and 2, respectively. According to television ratings published in Sports Business Daily, this is the fourth consecutive year MLB has seen a drop in World Series Game 1 and 2 television ratings. I have to admit that I have only watched a couple of innings this year, even opting to watch an MLS match running during the same time as Game 1 on Wednesday night.

    Part of the challenge for MLB is there are more entertainment options than ever competing for fan attention (although this has not been a problem for the NFL). I believe the bigger issue is the lack of parody in the league driven by the range of total team payrolls. Not surprisingly, the Tigers (fifth) and Giants (eighth) both have among the highest paid players in the sport. It was nice to see some surprising teams be very efficient with their salary this year and make the playoffs, but inevitably, these low-payroll team playoff cameos are short-lived.

    Winning the World Series as a small-market team is close to impossible. Fans in cities like Kansas City will go to a few games a year for the atmosphere and Sheridan’s ice cream, but there is a completely different feel to any other sporting event I’ve been to – there is no expectation of winning. I even saw a man reading a book in the front row at a Royals game I attended this year. Experiences like this made me excited to find this interactive visualization at Tableau which illustrates fan interest by team as of September 15th. The interest is based on tweets related to each team....
    Read full story.
  3. Social Media In Sports Mid-Month Review: July 2012

    Posted by Matt Vinson
    / July 27, 2012
    Instagram continues to pick up steam among all segments, including sports fans. According to Sam Laird, over 40,000 ballpark photos have been uploaded this year. And which ballpark does Mr. Laird say has the most uploads? That’d be AT&T Park in San Francisco. Having been to AT&T Park, I can say this is one good-looking ballpark. Although the renowned garlic fries weren’t my cup of tea, this is one stadium that should be on every baseball fans must-see list.

    Next on deck is a list of Olympic sponsors taking to social media. With the summer games around the corner, Adam Vincenzini took a look at some of the ways sponsors such as Coca-Cola, Panasonic, BP, P&G and a few others have harnessed, or in the case of some, miss-fired on the social platform. One in particular that stands out is the P&G Mums campaign. P&G has taken activation to the web, including Pinterest, where they created a board for fans to post a video thanking their mom. P&G utilizes emotion, and it works....
    Read full story.
  4. 2011 NFL Cost Per Win Efficiency Standings

    Posted by Ryan Sleeper
    / January 2, 2012
    The 2011 NFL cost per win efficiency standings were created by dividing each team’s 2011 total salary by their number of regular season wins during 2011. While the salary cap causes the NFL cost per win efficiency standings to be more balanced than our MLB cost per win analysis, which was our top story last year, the range in payrolls and wins does lead to some interesting results. Currently, NFL payrolls range from $92,768,120 (Jacksonville Jaguars) to $123,553,646 (Minnesota Vikings). How efficient each team is with their payrolls will be an important thing to keep an eye on because starting in the 2013 season, all teams will be spending within 10% of the same amount.

    Take a look at the infographic below (click to view full size) and the following full league standings to see where your team stands. This is a pretty good indicator of how well your team’s front office is doing and how competitive your team will be as we near the new rules for 2013....
    Read full story.
  5. Is StubHub Helping or Hurting Professional Sports Teams?

    Posted by Ryan Sleeper
    / December 23, 2011
    When StubHub, the online secondary ticket marketplace, burst onto the sports scene in 2000, it was welcomed by fans and professional sports teams alike as a secure place to purchase tickets outside of the evil Ticketmaster monopoly. The StubHub service has been wildly popular, raising tens of millions of dollars in venture capital, and being acquired by eBay in 2007.

    Today, StubHub has formal sponsorships with sports teams from the NFL, NBA, NHL, and NCAA, along with deals from all teams in MLB, MLS, and the CFL. The partnerships seemed to make sense, with fairly obvious benefits: an option for season ticket holders to unload unwanted tickets, a chance for any fan to attend a “must-see” sporting event regardless of the demand, a somewhat controlled secondary market that helps sweep those unsavory ticket sellers on your arena corner partially under the rug, and of course, the revenue. However, a recent experience trying to sell two of my own tickets has me seriously questioning whether StubHub’s connections with professional sports teams have turned out to be what the leagues had intended....
    Read full story.
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  • MLB Integration by Team [Visualization]
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