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  1. 8 Most Tweetable Online Sports Marketing Stories: March 2012

    Posted by Ryan Sleeper
    / April 3, 2012
    Top stories this month include social media use and digital viewing during March Madness, Nike opening up their FuelBand API, Target Field’s huge Twitter board, and more….
    Read full story.
  2. Can You Beat My Quarter’s March Madness Picks?

    Posted by Ryan Sleeper
    / March 15, 2012
    March Madness is back! It’s that time of year when the so-called experts add to their growing library of evidence that proves they don’t know much more than we do. A time when office bracketology guy loses the office pool to women that have never watched an entire game of basketball in their lives.

    While perhaps the least effective way of determining the best team in the sport, the NCAA Men’s Basketball Championship tournament sure is fun. To prove the randomness of the competition, last year we flipped a quarter to determine how a coin would fare picking games after round one. Last year, the quarter tied me and was in the 93rd percentile of brackets nationwide.

    This year, I decided to put my money where my mouth is and actually entered a bracket picked by one of my quarters - a 1990-issued quarter to be exact; the same year the UNLV Runnin’ Rebels defeated Duke for the title. Here’s how it worked....
    Read full story.
  3. Border Showdown Slowdown

    Posted by Ryan Sleeper
    / November 28, 2010
    Today’s “Border Showdown” between the Missouri Tigers and Kansas Jayhawks at Arrowhead Stadium marked the 119th matchup between the two programs – the second longest rivalry in all of college football. I was fortunate to attend today’s installment as well as the 116th episode when #3 Missouri withstood a late push from #2 Kansas to win a game dripping with national title implications. My how things have changed since the “Armageddon at Arrowhead” game electrified over 80,000 fans.
    Read full story.
  4. College Basketball Capital of America

    Posted by Ryan Sleeper
    / November 24, 2010
    As I watch the defending champion and top-ranked Duke Blue Devils take on the fourth ranked Kansas State Wildcats in easily the best match-up of the early college basketball season at the Sprint Center, you can understand how the argument can be made that Kansas City is one of the elite homes for college basketball in the United States. Interestingly though, a local group has self-proclaimed Kansas City as THE College Basketball Capital of America. Even more interesting perhaps, is they may be right.
    Read full story.

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