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5 Tips For Globalizing Your Online Brand

Posted by Ryan Sleeper
/ February 24, 2012

Earlier this week, the Online Sports Marketing Guy blog reached the 10,000 unique visitors milestone – so thank you for stopping by. Even more exciting for us was that a deeper dive into the analytics revealed that those visitors came from 115 different countries! I have always been amazed at how small the Internet is making the world around us, and was very excited to see that our content was consumed in territories spanning 80 different languages.

As a marketer, you can expand your reach exponentially by thinking outside of your own country’s borders. Google will always do some of the legwork for you by indexing your content around the world, but here are a few tips, with accompanying examples, that we have used to introduce ourselves to places from Armenia to Zimbabwe….
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How To Add Authorship Credit In Google Search Results

Posted by Ryan Sleeper
/ February 16, 2012

If you maintain your own blog or contribute articles to outside websites (i.e. your employer), our latest online marketing how to is for you. Today we share a way to take credit for your hard work, build your personal brand, and increase your following. Furthermore, if you are the employer and run content marketing for your organization, today’s tip will make you stand out in search results and improve SERP clickthroughs.

What is Google Authorship? Google is “piloting” a program that allows content creators to take credit for their articles in the form of a link to their Google+ profile and a thumbnail of their profile photo that appears in Google search results. I use the term “piloting” loosely because Google is still referencing their authorship markup this way as of January 17. The truth is, this functionality has been around for several months, but much like Google+, it has been almost constantly evolving. There are a couple of ways to achieve Google Authorship, but this is how we do it at the Online Sports Marketing Guy blog….
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8 Most Read Online Sports Marketing Guy Stories of 2011

Posted by OSM Guy
/ December 31, 2011

Our first full year at the Online Sports Marketing Guy blog is in the books, so I figured what better way to celebrate than by offering our version of a year in review. I know it’s that time of year and there seems to be a countdown, countup, or rankings for just about everything, but a lot can be learned by reflecting on the year that was. I want to share these lessons with fellow online marketers out there, so along with the 8 most read stories at Online Sports Marketing Guy in 2011, I’m providing the biggest takeaway....
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2011 NFL Payrolls by Team

Posted by Ryan Sleeper
/ December 27, 2011

The 2011 NFL payrolls by team seem to be one of the hardest things to find on the Internet, and for good reason. The rules behind how much NFL teams can and are required to pay their players has changed in each of the last three years, with an uncapped year last year, and a new CBA this year. The rules will change one more time during the 2013 season, the first year teams are required to spend 90% of the salary cap.

This turmoil with NFL team by team payrolls is probably a big reason USA Today, my go to source on league payroll information, stopped tracking the NFL after the 2009 season. I have two upcoming NFL analyses which require the use of 2011 payroll by team information, so I spent some time compiling the numbers. One of the biggest search engine optimization lessons I have ever learned is that if something is too hard to find online, you should post it yourself. So here you have it, the most straightforward chart you can find online with 2011 NFL payrolls by team....
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Google Analytics Benchmarking

Posted by Ryan Sleeper
/ December 8, 2011

This summer, Google released the first version of their Google Analytics Benchmarking Newsletter to replace the benchmarking reports previously found within the Google Analytics interface. Google originally stated that this would be a quarterly newsletter if it was received as an acceptable substitute for the former benchmarking features within Google Analytics. However, this first edition was delivered three months late, and I have yet to receive volume 2. It looks like this service may be completely abandoned, so I wanted to share some of the noteworthy insights from the newsletter for those online sports marketers out there searching for useful benchmarks for their websites.

Google cites poor adoption rates of the benchmarking feature as their reason for “deprecating” the reports in favor of a quarterly newsletter format. The previous benchmarking reports, which were removed from the Google Analytics interface on March 10th, allowed users to compare their website to many different industry segments, including sports. While it is unfortunate that the newer version does not segment by industry, there are still some useful trends to consider when looking at the general reports....
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How To Add Authorship Credit In Google Search Results

2011 NFL Payrolls by Team

Google Analytics Benchmarking

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