At a current market cap of $167 Billion, Google doesn’t exactly need help advertising their brand. It is not surprising then, that Google has been absent from the sports sponsorship scene since they went public in 2004. All that changed tonight, however, when Sporting KC unveiled LIVESTRONG Sporting Park to its season ticket members for the first time, and with it, Google’s first foray into sports sponsorship.

Earlier this month, we provided a digital sneak peak of LIVESTRONG Sporting Park, but it was quite unexpected to see the Google logo (positioned in line with a Budweiser ad, no less) next to the stadium’s flagship HD videoboard (pictured). I attempted to Google (no pun intended) any previous Google sports sponsorship examples, and could not find a single story or image....