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  1. Social Media How-To: Competitive Analysis

    Posted by Ryan Sleeper
    / January 13, 2013
    Competitive analysis is one of the most difficult components of marketing due to the private nature of corporate data. How do you understand what is or isn’t working for your competitors before you try something similar yourself? Without private access to their reporting, you probably don’t. Many times, even creating simple industry benchmarks are nearly impossible because of inconsistent KPI definitions and inaccurate surveying. Google Analytics used to provide some great, industry-specific benchmarking reports, but the program was abandoned, leaving marketers with few reliable numbers to build strategies from.

    In our first in a series of social media how-tos, we share a couple of social media measurement tools that will simplify your competitive analysis and provide insights that can be used to improve your own social media marketing efforts....
    Read full story.
  2. Social Media In Sports Review: 2012

    Posted by Matt Vinson
    / January 6, 2013
    With 2012 behind I us, we here at OSMGuy.com wanted to personally thank all of our fans for sticking with us throughout the year. Throughout the year you have seen quite a few Monthly Social Media reviews. Again, thanks for all the great comments and feedback we have received regarding these posts. We work diligently to bring you great, fresh content in a not-so-mundane type of format that is both informative and entertaining. As 2013 begins we aim to bring you this and MORE! We are looking to bring you not only reviews of social media ideas in the market place, but more OSMGuy.com original content in the form of infographics, interactive graphs, interviews, and more. Our goal is to give you as much insight into the intersection of social media and sports as we physically can. Please, join us on this journey, but not as a passenger, more like a symbolic navigator. We are always welcoming to feedback and advice and our ears are always open to new ideas.

    With that said, I want to bring you a little “year in review” for some great social media ideas you may have missed. Some of these I have covered in the past, others are new to OSMGuy.com. Here are 10 of my favorite social media ideas from this past year (give or take) in no particular order. Enjoy!
    Read full story.
  3. Social Media In Sports Review: September 2012

    Posted by Matt Vinson
    / September 28, 2012
    This month’s social media in sports review kicks off with a look at Google’s latest technology, the Google Glass project, which takes lazy to the next level. This product draws from existing Google services and uses artificial rendering to display everything from new Tweets to the weather. All though the product isn’t slated to be released anytime soon (2014 at the earliest), the technology is cool to see being developed. This technology begs the question, will baseball players one day be wearing glasses to read a pitch? How about football players wearing Google Glass visors as a QB determines the depth of a receiver and fires? Far fetched perhaps, but technology will change the games we love. It’s only a matter of time.

    For more technology game changers, everything from helmets and Nike enhancements to jersey fibers, check out this infographic from Josh Hemuth of Crave online.

    For those of us who show a love of connecting people and brands digitally and creating a mutual benefit for both, the Social Media Manager seems to be one of the most coveted dream jobs. Christopher Heine of AdWeek recently wrote a nice piece on a young man who started in the shoes where several of are now, and how we worked his way to this desirable position. Brands are beginning to see more value in this role, and we as marketers, and more importantly value-added executioners, are upping the game through creative and innovative ideas that we all feed off of. It’s good to read a story about “one of us” who has gone on to do great things. So for this edition, I bring you, the feel good story of the week....
    Read full story.
  4. Chiefs Block Twitter Follower: The Good, Bad, and Ugly

    Posted by Ryan Sleeper
    / September 11, 2012
    Last night, the Kansas City Chiefs blocked a Twitter follower for calling them out on their spending habits in recent years. As reported earlier today by Bob Fescoe of 610 Sports Radio in Kansas City, the Chiefs Twitter policy is to block no one unless their behavior gets vulgar. I looked up the tweet that caused the stir from @teedubya, and I have to admit, I wasn’t exactly comfortable embedding it on my own site.

    That being said, the problem is not that the Chiefs blocked Travis Wright, who is a global Social Media Manager with over 120,000 Twitter followers (oops….), it’s how they responded with the following private direct message....
    Read full story.
  5. Social Media In Sports Mid-Month Review: July 2012

    Posted by Matt Vinson
    / July 27, 2012
    Instagram continues to pick up steam among all segments, including sports fans. According to Sam Laird, over 40,000 ballpark photos have been uploaded this year. And which ballpark does Mr. Laird say has the most uploads? That’d be AT&T Park in San Francisco. Having been to AT&T Park, I can say this is one good-looking ballpark. Although the renowned garlic fries weren’t my cup of tea, this is one stadium that should be on every baseball fans must-see list.

    Next on deck is a list of Olympic sponsors taking to social media. With the summer games around the corner, Adam Vincenzini took a look at some of the ways sponsors such as Coca-Cola, Panasonic, BP, P&G and a few others have harnessed, or in the case of some, miss-fired on the social platform. One in particular that stands out is the P&G Mums campaign. P&G has taken activation to the web, including Pinterest, where they created a board for fans to post a video thanking their mom. P&G utilizes emotion, and it works....
    Read full story.
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Recent Posts

  • MLB Integration by Team [Visualization]
  • MLB Player Value – Tableau Public Elite 8 Contest Entry
  • Social Media In Sports Review: January 2013
  • Social Media How-To: Competitive Analysis
  • Social Media In Sports Review: 2012
  • NFL Payrolls Per Win 2008-2012 [Visualization]
  • BCS Championship vs Super Bowl Prices [Infographic]
  • AFC vs NFC Records by Year [Visualization]
  • NCAA College Football Cost Per Win [Visualization]
  • 2012 Major League Soccer Salaries by Team

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