Last year, the UEFA Champions League final passed the Super Bowl as the most watched sporting event worldwide. While the ratings for this year’s Champions League final were less than spectacular here in the United States, this global poll position garners a closer look at their approach to sports sponsorship.

One of my favorite things about the sport of soccer is their clean style in regards to sponsorship, both from the teams and the networks that broadcast matches. As the ball is almost constantly in play, most of their lack of advertisements is forced by the nature of the game, but they could always opt to go NASCAR on us and bury us in a pitch full of logos....