What Online Sports Marketers Can Learn From Scoops Callahan
Posted by Ryan Sleeper
May 19, 2011
Champ, Champ! Are you an online sports marketer looking for ways to help your brand or activations? 1920’s-style reporter, Scoops Callahan, is a great example to learn from. Scoops Callahan is a legitimate journalist, played by Tom Gribble of The Ticket (1310 AM) in Dallas, who transforms otherwise ordinary press conferences into viral content by adding a historical angle to his questions.
