Each month, we take a look back at the month that was in online sports marketing and share eight of the most tweetable stories. This month, we’re excited to provide a new format that allows you to retweet, respond to, favorite, or follow the tweet’s author, right here on this page! Don’t agree with our top 8? Help us out next month by nominating your own OSM Tweets for a chance to be featured on our site.
Without further ado, here’s our top 8 from the month of January in chronological order….
Last year, the UEFA Champions League final passed the Super Bowl as the most watched sporting event worldwide. While the ratings for this year’s Champions League final were less than spectacular here in the United States, this global poll position garners a closer look at their approach to sports sponsorship.
One of my favorite things about the sport of soccer is their clean style in regards to sponsorship, both from the teams and the networks that broadcast matches. As the ball is almost constantly in play, most of their lack of advertisements is forced by the nature of the game, but they could always opt to go NASCAR on us and bury us in a pitch full of logos....
As a die-hard fan of the National Football League and a football purist (believe it or not, I don’t even have to play fantasy football to enjoy watching!), I could not go another year without venting about the annual Thanksgiving gameday offering. On yesterday’s menu was the 8-2 New England Patriots at the 2-8 Detroit Lions, the 7-3 New Orleans Saints at the 3-7 Dallas Cowboys, and the 2-8 Cincinnati Bengals at the 8-2 New York Jets. Seriously, the only people thankful for this barn-burner lineup were Turkey Day gamblers receiving the gimme three-team parlay. I admit that the Cowboys at home under new coach, Jason Garrett, had a chance at knocking off the defending Super Bowl champs, but having won a single playoff game in the last fourteen years, “America’s Team” has to be “America’s Most Overrated Team”.