In addition to providing sports business commentary and unique analyses, the Online Sports Marketing Guy Blog is dedicated to bringing you reviews and announcements of the freshest and noteworthy tools available in online marketing. This month, the Bread URL Shortener moved out of its beta stage and became available to the public.

Bread is a new URL shortener with a unique twist that will add value to your online marketing efforts. Much like other URL shorteners such as bit.ly or tinyurl, you can convert a URL of any length, including links with web analytics code, into a much shorter, condensed URL that leads to the same place. The benefits of these services are obvious, particularly for Twitter, where a URL with tracking has potential to consume all 140 of the characters you have to work with.

What differentiates Bread is its ability to deliver user-designed five-second advertisements while the visitor’s page loads....