Welcome to the second edition of the Mid-Month Social Media in Sports Review. As with every issue, I hope you are thoroughly entertained, enjoy the article, and maybe even learn a thing or two. Well, a lot has happened in social media in one month, as the ever-expanding industry sky rockets in ingenuity.

For starters, social media behemoth Facebook rolled out an entirely new page design for brands, effective March 30th. While this left some teams and organizations fretting over what to do, others took advantage of the great new additions and brand assets created through this design overhaul. The first and most obvious change is the new addition of the cover photo. This new asset gives the viewers of a page a new first impression, a moment of exclusivity with the brand. While some organizations decided to take the brand space to creative use (see Redbull, Tampa Bay Buccaneers, Reebok) others decided to take a different approach. This involved using images that not only looked great, but were strategic in the messaging of their cover photo (see Tampa Bay Lightning, Nike). Tampa utilized the space to thank the fans for their support this past season and Nike explored the realm of product placement and advertising within the space....