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Social Media In Sports Review: 2012

Posted by Matt Vinson
/ January 6, 2013

With 2012 behind I us, we here at OSMGuy.com wanted to personally thank all of our fans for sticking with us throughout the year. Throughout the year you have seen quite a few Monthly Social Media reviews. Again, thanks for all the great comments and feedback we have received regarding these posts. We work diligently to bring you great, fresh content in a not-so-mundane type of format that is both informative and entertaining. As 2013 begins we aim to bring you this and MORE! We are looking to bring you not only reviews of social media ideas in the market place, but more OSMGuy.com original content in the form of infographics, interactive graphs, interviews, and more. Our goal is to give you as much insight into the intersection of social media and sports as we physically can. Please, join us on this journey, but not as a passenger, more like a symbolic navigator. We are always welcoming to feedback and advice and our ears are always open to new ideas.

With that said, I want to bring you a little “year in review” for some great social media ideas you may have missed. Some of these I have covered in the past, others are new to OSMGuy.com. Here are 10 of my favorite social media ideas from this past year (give or take) in no particular order. Enjoy!
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Social Media In Sports Mid-Month Review: July 2012

Posted by Matt Vinson
/ July 27, 2012

Instagram continues to pick up steam among all segments, including sports fans. According to Sam Laird, over 40,000 ballpark photos have been uploaded this year. And which ballpark does Mr. Laird say has the most uploads? That’d be AT&T Park in San Francisco. Having been to AT&T Park, I can say this is one good-looking ballpark. Although the renowned garlic fries weren’t my cup of tea, this is one stadium that should be on every baseball fans must-see list.

Next on deck is a list of Olympic sponsors taking to social media. With the summer games around the corner, Adam Vincenzini took a look at some of the ways sponsors such as Coca-Cola, Panasonic, BP, P&G and a few others have harnessed, or in the case of some, miss-fired on the social platform. One in particular that stands out is the P&G Mums campaign. P&G has taken activation to the web, including Pinterest, where they created a board for fans to post a video thanking their mom. P&G utilizes emotion, and it works....
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Mid-Month Social Media In Sports Review: May 2012

Posted by Matt Vinson
/ May 21, 2012

This seems to be the year of the online reveal, as organizations are more apt to give exclusive first looks at new products, tour dates, game activities and lineups. Nike has been perfecting this with the release of their Nike+ Fuel band as well as their “social sneakers.” This past week saw the European futbol club Liverpool launch not only a new jersey line, but a new partnership via social media. Warrior, subsidiary of New Balance, known for their lacrosse gear makes the foray into “kit” production. To engage fans and generate buzz, their team threw out a social media integration blitz that included promotions on Facebook, YouTube, Tumblr, Twitter and Pinterest. Daniel McLaren of The Social Media & Sport Reference spelled out the strategy: “The approach that of hitting as many touch points as possible.” The key to this campaign lie with how well the integration ties into each other and how they leverage each platform to sell jerseys....
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Ortoning Video Goes Viral

Posted by Ryan Sleeper
/ January 1, 2012

The emergence of Tim Tebow as a confusingly successful NFL quarterback was easily the most talked about sports story of 2011. Perhaps the most polarizing athlete in sports spun off a worldwide phenomenon, and whether they were mocking him or honoring him, people around the globe were “Tebowing”.

Well lo and behold, there is a new gesture sweeping the nation recognizing the mannerisms of the quarterback Tim Tebow replaced out in Denver, Kyle Orton. “Ortoning” is a verb that means “To sit and mope while others do better than you.” I have to hand it to RyanParkerSongs.com for coming up with the concept and providing me with a of couple laughs.

My question for sports marketers out there though is who is capitalizing on this viral content? As reported last month on our Twitter page, at least one sports retailer is capitalizing on the phenomenon. I realize Tim Tebow has the most popular jersey and his presence on the Broncos is leading to more gate and television advertising revenue, but it seems like the Broncos and the NFL are missing the YouTube / social media boat on this one.

This Tebowmania too shall pass, along with the NFL’s chance to juice this story for all it’s worth. I guess in the meantime, we can enjoy the Ryan Parker’s of the world taking advantage of the hysteria.

Enjoy the video….
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Google+ Releases NBA Commentators Hangout Commercial

Posted by Ryan Sleeper
/ December 28, 2011

Looking to capitalize on their growing momentum as a fledgling social network, Google+ has released a series of new commercials, one of which features NBA commentators Bill Walton, Jon Barry, Steve Kerr, Spero Dedes, and Kenny Smith. The video depicts the five of them using Google+'s hangout feature to breakdown a YouTube video of a backyard one on one game during the NBA lockout.

I love the 60-second spot from Google for several reasons:
* The commercial demonstrates the power and ease of use of Google+ hangouts, the feature most are touting as Google's biggest competitive advantage over Facebook. Hangouts allow up to 10 friends to video chat seamlessly in one place; even brand pages can host hangouts.
* The commercial cross-sells Google's YouTube video service. The Google+ integration with YouTube will drive video views, and thus, incremental advertising revenue for Google.
* The timing is great with the NBA returning in full force on Christmas Day. The condensed schedule, which requires cramming 66 games into a four month season, will mean that the NBA will constantly be on during that span.

I also love the NBA - Google relationship. The NBA has always been at the forefront of social media use among North American sports leagues. We noted earlier this month that the NBA is the only North American league with a team in the top five among Facebook fans. It is good to see the NBA getting out in front with the newest social network contender, as it is obvious that Google+ is investing in this product for the long-term. With 1,695 current Google+ followers, the NBA has a long way to go if it wants to catch up with their 10,910,745 Facebook fans, but this video should help give them the early lead among sports leagues on Google+.

Check out the video and meet me over at Google+....
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Ortoning Video Goes Viral

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